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Pepsi
Pepsi Tết — Pop the cap, win the luck
Scan the code under the cap, play a mini game and claim prizes without leaving Zalo.
- code scans
- 1.2M
- players
- 480K
- brief to launch
- 6 tuần
A nationwide Tết campaign Zalo Mini App: cap-code scanning, a lucky wheel, a prize wallet and in-store redemption.
Stack
- Zalo Mini App
- React
- PayloadCMS
- PostgreSQL
- Redis
The problem
Pepsi needed a Tết promotion buyers could join in seconds — no app install, no long form.
What we built
A Zalo Mini App with one-tap login, a cap-code scanner, a lucky wheel that paces prizes against a daily budget, and a prize wallet redeemable in store.
Anti-fraud locks used codes within milliseconds and flags devices with abnormal scan patterns.
Highlights
- One-tap loginPhone number via Zalo, no OTP needed.
- Budget-paced prizesWin rates adjust hour by hour.
- In-store redemptionSingle-use QR for every prize.
Cap-code scanner
Lucky wheel
Prize wallet
