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VinaPhone
VinaPhone Data Quest
Daily quests, collectible badges, data rewards — loyalty turned into a game.
- monthly active days
- +38%
- participants
- 900K
A gamification module embedded in the customer-care app: quests, check-in streaks and data rewards credited straight to the SIM.
Stack
- React Native
- Node.js
- Kafka
The goal
Increase active days in the app. Every quest leads to a real app feature: top-ups, plan sign-ups, referrals.
Highlights
- Check-in streaksRewards grow every day.
Quest map
Badge collection
