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Samsung

Galaxy Unpacked Live Hub

A launch event hub with countdown, livestream, pre-orders and a prediction game.

Client
Samsung
Year
2025
Platforms
Web
Services
Event & brand websites
Galaxy Unpacked Live Hub
concurrent visitors
320K
launch-hour uptime
99.99%
pre-orders
18K

An event microsite that handled hundreds of thousands of concurrent visitors at launch time, with real-time content updates.

Stack

  • Next.js
  • Cloudflare
  • WebSocket
  • Three.js

Launch hour

Everything happens in 90 minutes: countdown, livestream, pre-orders. The site had to be as static as possible and only call APIs for what is truly live.

We used ISR + CDN, a colour-prediction mini game and a pre-order gateway wired to the brand’s CRM.

Highlights

  • Spike-readyCDN + ISR, isolated APIs.
  • Prediction gameGuess the colour, win a voucher.